- Mira Fish aims to diversify its anchovy and sardine sales beyond Europe.
- The company showcased its products at the 2024 Seafood Expo Asia in Singapore.
- With a commitment to quality, Mira Fish focuses on hand-manufactured seafood products.
Mira Fish, a seafood manufacturer based in Agadir, Morocco, is strategically targeting the Asian market to expand its anchovy and sardine sales.
Recently participating in the 2024 Seafood Expo Asia in Singapore, the company aims to connect with new clients and reduce its reliance on the European market, where it currently exports 80% of its products, primarily to Italy.
Morocco’s Seafood Industry: Opportunities and Growth
The company prides itself on its high-quality offerings, which are hand-made in its factory. With an annual production capacity of around 500 metric tons, Mira Fish emphasizes rigorous quality control throughout the production process. This commitment to excellence sets it apart in a competitive market, attracting interest from foodservice operators and retailers looking for premium seafood options.
The Moroccan government is investing in the development of the port of Dakhla, aiming to transform it into a regional hub for trade and logistics. This development is expected to enhance the country’s capacity to engage in international seafood trade, particularly through its strategic location along the Atlantic and Mediterranean coasts. The king’s emphasis on strengthening national maritime capacity is crucial for addressing challenges like piracy and illegal fishing.
Morocco’s extensive coastline and rich fishery resources present significant potential for growth in the seafood sector. With an estimated fishery potential of nearly 1.5 million tons, the country is poised to become a key player in the global seafood market. The government’s focus on seafood is expected to attract investment and drive sustainable practices within the industry.
As Mira Fish looks to increase its presence in Asia, it embodies the spirit of innovation and resilience that characterizes Morocco’s evolving seafood industry. The collaboration between the private sector and government initiatives is set to enhance the nation’s position in the global seafood arena.
In conclusion, Mira Fish’s efforts to enter the Asian market signify a pivotal moment for both the company and Morocco’s seafood industry, promising growth and new opportunities in the global marketplace.
“Everything is manufactured by hand in our factory, made with love.” – Meriem Amini, General Director of Mira Fish.
