Tuesday, 25 June 2024
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BLACKPINK Jennie formally introduces ODD ATELIER as her record label

  • With the launch of her label, OA, BlackPINK member Jennie has made her formal label debut.
  • Jennie shared on social media her enthusiasm for her upcoming solo OA journey in 2024.
  • She uploaded a heartfelt video of herself giving her followers a fantastic Christmas present while in the recording studio.

With the launch of her label, OA, BlackPINK member Jennie has made her formal label debut. The K-pop group’s exclusive contract with YG Entertainment was only recently renewed a few days ago.

Concerns about each of their particular contracts, however, were still unclear. After YG’s contract expired earlier this year, Jennie, Lisa, Rosé, and Jisoo were reported to launch their agencies.

BLACKPINK Jennie

Jennie shared on social media her enthusiasm for her upcoming solo OA journey in 2024 as well as her thanks for the support she has received. Although the company’s exact mission is still unknown, OA, which stands for ODDATELIER, claims on its official website that it wants to make novel products that stand out from the norm.

Many K-media sites have claimed that Jennie launched her label in November, albeit she has not formally confirmed the information. On the website, Jennie’s dog, KUMA, was also featured as an artist.

Following the announcement of her label, Jennie shocked her fans by giving them a unique Christmas present: a Zion cover of Sia’s Snowman and T’s Snow. She uploaded a heartfelt video of herself giving her followers a fantastic Christmas present while in the recording studio.`

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