- Alia Al Marzooqi’s Olah: Offers natural haircare solutions inspired by a family recipe, focusing on digital engagement and customer trust.
- Salma Abutaha’s Catering by Salma: Specializes in bite-sized, high-quality food items, leveraging her lifelong passion for cooking.
- Challenges and Successes: Both entrepreneurs navigated regulatory hurdles and competitive markets by leveraging their unique personal passions.
In Dubai‘s vibrant entrepreneurial landscape, Alia Al Marzooqi and Salma Abutaha exemplify how home-based businesses can flourish.
Alia, inspired by her grandmother’s hair oil recipe, founded Olah, a brand committed to using 100% natural ingredients. Her success is significantly attributed to a robust digital presence and active customer engagement through social media.
From Home Kitchens to Market Leaders: Dubai’s New Wave of Entrepreneurs
On the other hand, Salma Abutaha’s Catering by Salma emerged from a desire to leave behind a conventional job and embrace her culinary passion. Launched in October 2022, her business focuses on crafting appetisers and mini food items that cater to contemporary event trends. Operating from a separate kitchen, Salma ensures high food safety standards, which has helped her carve out a niche in the competitive catering industry. Both Alia and Salma’s stories reflect how personal passions can be transformed into successful business ventures with creativity and determination.
Salma Abutaha’s journey with Catering by Salma underscores a similar narrative of passion and innovation. Driven by a long-standing love for cooking, Salma transitioned from a traditional job to creating a business centered around bite-sized, elegant food presentations. By operating from a dedicated kitchen and emphasizing food safety, she has positioned herself well in a competitive catering market. Both entrepreneurs exemplify how home-based ventures, grounded in personal passions, can thrive through creativity and strategic planning.
Alia Al Marzooqi and Salma Abutaha illustrate the power of turning personal passions into successful home-based businesses. Their stories highlight how blending tradition with modern strategies and overcoming challenges can lead to notable achievements in Dubai’s entrepreneurial landscape.
“Passion for cooking since I was 11 years old” — Salma Abutaha, showcasing how deep personal interests can drive successful business ventures.
