- Meta abandons metaverse to invest €62 billion into AI project “The Goose”
- New AI focus includes generative models, enterprise tools, and global acquisitions
- Meta seeks to rival OpenAI, DeepMind, and Anthropic in the global AI race
Mark Zuckerberg is making a historic strategic shift, redirecting €62 billion from the struggling metaverse into a full-scale AI initiative known internally as “The Goose.”
This new chapter positions Meta to build advanced AI agents capable of human-like conversation, reasoning, and creativity. With plans for AI research hubs, global acquisitions, and large-scale data infrastructure, Meta aims to secure a leading role in the AI revolution. Their focus goes beyond tools and enters into transformative ecosystems.
The Golden Goose: Meta’s €62 Billion AI Gamble After Metaverse Collapse
Meta’s transition to AI comes after years of public and financial disappointment surrounding its VR-based metaverse platform. While the concept was ambitious, technical limitations and lukewarm consumer interest meant that the dream never reached the scale Zuckerberg envisioned.
Now, with “The Goose,” Meta is betting on AI to redefine its future. These AI systems will focus on generative capabilities, such as content creation, enterprise automation, and personal assistants. These are fields with clearer revenue potential than immersive VR.
Internally, Meta is ramping up resources to support this pivot. New research centers are being planned in Europe and Asia. There are also potential acquisitions of smaller AI firms to strengthen its innovation pipeline. This project signals an aggressive push to challenge AI frontrunners like OpenAI and Google DeepMind.
However, this comes with regulatory and ethical complexities. As AI becomes more powerful, governments around the world are tightening oversight. Meta will need to balance innovation and responsibility. This is to avoid repeating the PR and trust issues that plagued its earlier projects.
Meta’s massive AI pivot might just redefine its future—or become its next cautionary tale. Either way, the era of intelligent machines is now firmly underway.
“The definition of insanity is doing the same thing over and over and expecting different results.” — Often attributed to Albert Einstein.
