- Summer lifestyle spending in the UK rose to £756.9 million, a £12.9 million increase from 2023.
- Eating out spending grew by £10.7 million, reflecting the demand for shared experiences.
- Spending categories such as holidays, well-being, and entertainment highlight the focus on quality time.
This summer, Brits have shifted their focus toward spending more quality time with friends and family, as shown by Virgin Money’s lifestyle spending data.
Beyond dining, other lifestyle categories such as UK stays and well-being have also seen growth. Brits are opting for holidays and self-care activities, reflecting a desire to make the most of summer with loved ones.
Brits Embrace Shared Experiences as Summer Spending Rises
Brits have increasingly shifted toward spending on shared experiences and time with family this summer, as reflected by Virgin Money’s data. Between June and August 2024, lifestyle spending rose to £756.9 million, with holidays, eating out, and entertainment leading the surge. This demonstrates a desire to enjoy in-person connections, particularly after the challenges of recent years.
Eating out emerged as one of the biggest categories for increased spending. At £305 million, it saw a jump of £10.7 million compared to the previous summer, revealing that people are prioritizing shared dining experiences. Whether it’s casual meet-ups or celebratory meals, food remains a central part of bonding and socializing.
UK stays and holidays also contributed significantly to the overall rise in summer spending. Brits have been increasingly choosing local getaways to unwind with family and friends. The demand for well-being services has grown as well, indicating that people are not only focusing on socializing but also on personal wellness.
These trends signify a renewed enthusiasm for face-to-face interactions and domestic leisure activities. From memberships to subscriptions, Brits are investing more in personal and collective experiences, supporting a shift towards lifestyle choices that prioritize well-being and human connection.
The rise in lifestyle spending this summer reflects a broader shift in priorities, with Brits focusing more on quality time with loved ones and meaningful in-person experiences.
“Life is not measured by the number of breaths we take, but by the moments that take our breath away.” – Maya Angelou
