- Woozi of SEVENTEEN confirms all music is composed by human creators.
- PLEDIS Entertainment supports Woozi’s statement, denying AI involvement.
- Misunderstanding arose from speculation over Woozi’s interest in AI technology.
Recently, Woozi from SEVENTEEN addressed rumors suggesting their music involved AI, clarifying on Instagram that all compositions are exclusively crafted by human creators. PLEDIS Entertainment echoed this stance, emphasizing that AI has not been used for SEVENTEEN’s songwriting.
In response to the initial speculation, online discussions have erupted, with Korean netizens criticizing the BBC for what they perceive as unfair scrutiny of K-pop.
The BBC’s Controversial Take on SEVENTEEN’s Music: A Misunderstanding
The recent controversy involving SEVENTEEN and AI in their music production began with a report by the BBC, suggesting AI involvement in their creative process. Woozi, however, clarified through social media that SEVENTEEN’s music is solely the product of human composers. This clarification was supported by PLEDIS Entertainment, reinforcing the group’s commitment to traditional music-making methods. Despite Woozi’s interest in AI technology for creative exploration, it’s clear that SEVENTEEN’s artistic identity remains firmly rooted in human-driven compositions.
Korean online communities have been vocal in their criticism of the BBC’s reporting, accusing the outlet of bias and insensitivity towards K-pop. The backlash highlights broader concerns about how international media cover K-pop, often focusing on sensational or speculative angles rather than factual accuracy. Fans have called for a more respectful and informed approach to reporting on cultural phenomena like K-pop, emphasizing the need for balanced and nuanced coverage.
In light of this incident, discussions have also surfaced about the intersection of technology and creativity in the music industry. Woozi’s curiosity about AI’s potential reflects broader trends where artists explore new tools while balancing them with traditional artistic practices. This episode serves as a reminder of the ongoing evolution in music production methods and the challenges of navigating public perception in a digital age.
Ultimately, the SEVENTEEN AI controversy underscores the complexities of media representation in the K-pop industry. It prompts reflection on how journalistic practices can impact global perceptions of cultural phenomena like K-pop, highlighting the importance of accurate and respectful reporting.
“SEVENTEEN’s music is written and composed by human creators.”
– Woozi clarifies amid AI controversy.
