- Digital Scholar, in collaboration with Woolf University, launches an innovative AI-driven MBA program.
- The 1-year course blends digital marketing expertise with practical AI applications.
- Designed for graduates, entrepreneurs, and professionals seeking a future-ready skillset.
In a major step forward for digital education in India, Digital Scholar has introduced a revolutionary MBA in Digital Marketing powered by artificial intelligence.
Unlike traditional programs, this MBA focuses on actionable learning. Students work on real-time ad campaigns, learn to build automated marketing workflows, and explore cutting-edge tools such as AI chatbots, predictive analytics, and machine learning for audience targeting.
AI Meets Academia: Digital Scholar Launches India’s First Tech-Driven Marketing MBA
The new MBA is crafted for a rapidly evolving marketplace where technology and marketing intersect. As AI becomes increasingly integrated into business strategies, there’s a growing demand for professionals who can bridge the gap between creativity and data. Digital Scholar’s curriculum addresses this shift by teaching students how to leverage automation and intelligence in marketing campaigns.
This program is ideal for diverse learners — whether you’re a recent graduate, a startup founder, or a working professional seeking to upskill. The flexibility of the course, combined with its real-world approach, makes it accessible and impactful for anyone aiming to thrive in the digital economy.
Rishi Jain, Co-Founder of Digital Scholar, emphasizes the importance of training marketers who can understand performance data and use AI to enhance decision-making. The course empowers students to think beyond traditional models and adopt a data-first mindset in their approach to marketing.
Meanwhile, Sorav Jain, the institute’s Founder, describes the MBA as a strategic leap into the future. With over 300,000 students trained worldwide, Digital Scholar continues to push boundaries in digital education, and this MBA is a reflection of its mission to create tech-savvy marketing leaders.
By combining AI innovation with marketing excellence, Digital Scholar is redefining how business education is delivered — and who it’s designed for.
“Innovation distinguishes between a leader and a follower.” — Steve Jobs
