- 60% of crypto investors are aged 25-44, with many holding bachelor’s or advanced degrees.
- Over 50% of investors invest less than $10,000 annually, highlighting retail dominance.
- Binance is the top crypto exchange, especially in Asia, while Coinbase leads in North America.
A recent survey by CryptoQuant reveals that the majority of cryptocurrency investors are young, educated, and tend to invest modest amounts. The report highlights that 60% of investors are aged between 25-44 years, with nearly 50% holding a bachelor’s degree.
In terms of exchange preferences, Binance stands out globally, with 53% of users selecting it as their primary platform. The survey shows Binance’s popularity in regions such as Asia, Africa, and South America, where usage rates exceed 50%.
Crypto’s Growing Popularity: Younger, Well-Educated Investors and Regional Shifts
CryptoQuant’s 2024 survey reveals a shift toward younger, well-educated investors, with 60% of participants falling between the ages of 25 and 44. Around 50% of these investors have a bachelor’s degree, and 28% hold advanced degrees. This demographic is increasingly becoming the backbone of the crypto market, with many investing less than $10,000 annually.
Spot trading continues to be the most popular form of investment, with 76% of respondents prioritizing it over derivatives or staking. Only 28% of users engage with earn products like staking or yield farming, emphasizing the hands-on approach to trading. Additionally, 22% of investors rely on personal research, while 16% are influenced by social media figures in their investment decisions.
Regional trends highlight the dominance of Binance, with 53% of users choosing it as their main platform. The exchange leads globally, particularly in Asia, Africa, and South America, while North American users favor Coinbase, which holds a 45% share in that region. This divergence reflects regional preferences and regulatory factors that shape user behavior.
Bitcoin remains the leading cryptocurrency, followed by Ethereum and layer-2 solutions, which are drawing increasing interest due to their scalability. The survey also found that political events, such as Donald Trump’s win, motivated 40% of Americans to invest in crypto, with a significant portion being first-time buyers.
Crypto investment trends point to a younger, more educated group of retail investors driving market growth, with spot trading and regional platform preferences shaping the future of the industry.
“Over 60% of cryptocurrency investors are aged between 25 and 44 years old, underscoring the growing influence of younger, educated participants in the market.”
