- The Intelligencer and The Guardian have criticized Meghan’s new Netflix show and lifestyle brand.
- As Ever promotes sustainability, but some mock the concept of repurposing jam jars.
- Despite negative press, Meghan shares a dessert recipe inspired by Princess Lilibet.
Meghan Markle‘s new lifestyle brand, As Ever, is launching amid intense scrutiny from media outlets. The Intelligencer has mocked the concept behind the brand, criticizing its focus on sustainability as “rinsing and reusing jam jars.”
Despite the negative press, Meghan remains focused on promoting As Ever, offering glimpses into her family life. She shared a cooking video featuring her mother, Doria Ragland, in their Montecito home, introducing a dessert named Chantilly Lili after her daughter.
Meghan Markle’s As Ever Sparks Debate Over Authenticity and Branding
As Meghan Markle launches her lifestyle brand, As Ever, media criticism continues to intensify. While some praise her for promoting sustainability and elegant home living, others view the initiative as out of touch. The concept of reusing jam jars, which Meghan presents as a sentimental keepsake idea, has been ridiculed by The Intelligencer, which likened it to selling “factory-made food to plebs.”
Her Netflix series, With Love, Meghan, has also faced harsh reviews, with The Guardian calling it “vacuous” and awarding it just one star. The show, meant to showcase Meghan’s personal style and philosophy, has been criticized for lacking warmth and relatability. These critiques suggest a growing disinterest from mainstream media in her projects.
Still, Meghan is pushing forward with her brand, banking on her loyal fanbase and the appeal of high-end, wellness-driven products. She has emphasized that As Ever is built on personal values, incorporating her experiences as a mother and a homemaker. This direct connection with her audience may help counteract the skepticism surrounding her brand.
Whether As Ever will resonate with consumers beyond her existing supporters remains to be seen. While some admire Meghan’s entrepreneurial efforts, others argue that her brand lacks originality. As she continues to expand her business, the true test will be whether it can withstand media scrutiny and carve a lasting niche in the crowded lifestyle market.
Despite heavy criticism, Meghan Markle remains undeterred, focusing on promoting As Ever as an authentic extension of her values. Whether it thrives or flops will depend on how well she navigates the backlash and connects with her audience.
“All publicity is good publicity.” — P.T. Barnum
