- The 560-pound Twitter bird sign was sold for $34,375 by RR Auction.
- It was removed after Elon Musk rebranded Twitter to X in 2023.
- Other auctioned tech items included an Apple-1 computer and a Steve Jobs-signed check.
The sale of Twitter’s iconic blue bird sign marks the end of an era, as the platform continues to undergo changes under Elon Musk’s leadership.
Beyond the Twitter logo, the auction featured several rare tech collectibles. An Apple-1 computer fetched $375,000, while a sealed first-generation 4GB iPhone sold for $87,514.
End of an Era: Twitter’s Bird Logo Sold at Auction for $34,375
The blue bird logo, known as “Larry,” was once a defining part of Twitter’s identity. Named after basketball player Larry Bird, it symbolized the platform’s original vision before its rebranding to X. The 12-foot by 9-foot sign was removed when Musk took over, replacing Twitter’s blue-themed aesthetics with a darker, X-focused design.
Musk has previously auctioned various items from the former Twitter offices, including memorabilia, office furniture, and kitchen equipment. These sales reflect the company’s shift away from its old identity under new ownership.
The auction also included highly sought-after Apple collectibles. A rare Apple-1 computer with accessories sold for $375,000, demonstrating the enduring value of early tech innovations. Meanwhile, a 1976 Apple Computer Co. check signed by Steve Jobs was purchased for $112,054.
As Twitter continues to evolve under Musk’s leadership, the removal of its iconic symbols highlights the platform’s dramatic transformation. While some users embrace the change, others remain nostalgic for the brand’s past.
The auction of Twitter’s bird logo signifies a major shift in the company’s identity. As technology and branding evolve, collectors continue to preserve remnants of the past, ensuring that icons like “Larry” remain valuable symbols of digital history.
“Logos and branding are so important. In a big part of the world, people cannot read French or English—but are great at remembering signs.” – Karl Lagerfeld
