- IBTM World events include instructional seminars emphasizing the latest trends and developments in the industry.
- IBTM World is essential for professionals seeking new insights and relationships in the global business events industry.
- Team South Africa was well represented by delegates, provincial tourism agencies, destination management businesses, tour operators and accommodation providers.
South Africa‘s corporate events industry participated in the popular IBTM (Incentive, Corporate, Travel and Meetings) World, currently taking place in Barcelona, Spain.
It was held from November 28 to 30, 2023, providing a unique platform for engagement, connection and business connections.
IBTM World events
These include instructional seminars emphasizing new trends and developments in the industry. Furthermore, IBTM World is indispensable for professionals seeking new insights and relationships in the global business events industry.
Team South Africa was well represented by delegates, provincial tourism agencies, destination management businesses, tour operators, and accommodation providers. This means South Africa’s business events industry is highlighted in its entirety, emphasizing the country’s ability to organize world-class events.
“Our presence at IBTM international underlines our dedication to put South Africa as a leading worldwide vacation spot for commercial enterprise activities as we turn our points of interest to Africa for next year’s meetings in February.
We do not miss this opportunity to invite the global business events industry to come to South Africa and take part in our wide range of offerings, including our state-of-the-art conference halls and facilities, but we invite them to experience our rich cultural heritage and stunning landscapes and meet our warm, knowledgeable and welcoming South Africans,” said zinhle Nzama, South African Tourism’s appearing chief conference Bureau Officer.This participation speaks at IBTM World 2023.
South Africa has recently hosted significant international events, including the 15th BRICS Summit, which attracted leaders from more than 30 countries, thus strengthening our position as a global influencer.
The warmth of the South African people is always at the forefront and is evident at all our international conferences and business events. And this warmth translates into an exceptional service ethic, especially evident in our tourism and hospitality industry,” Nzama added.
Nzama highlighted that the SANCB has tabled 63 proposals for international business events to be held in South Africa between 2023 and 2029 since the start of the 2023/24 financial year. The bids, with a total economic impact of R1.2 billion, “reflect our commitment to attract significant business events aligned with the national government’s development priorities, in which tourism plays a stimulating role.”
South African exhibitors engaged with pre-arranged potential partners, associations and other representatives interested in learning more about South Africa and creating meaningful partnerships and business opportunities. Team South Africa wants high-quality business events to help the country’s economy.
