- New ‘Kia Subscribe’ plan offers short-term leases from 12 to 36 months.
- Expansion of leasing services to 14 major cities through partnership with ALD Automotive.
- ‘Kia Lease’ program tailored for long-term B2B and MSME clients with 24 to 60-month options.
Kia India is enhancing its flexible ownership options with the introduction of ‘Kia Subscribe’, a new short-term lease program designed for individuals seeking vehicle flexibility.
This initiative complements the existing ‘Kia Lease’ program, which caters to business clients with longer-term mobility needs. With tenure options between 12 and 36 months, ‘Kia Subscribe’ provides a solution for those who prefer a shorter commitment.
Kia India Expands Flexible Ownership with New Subscription Service
The company has also partnered with ALD Automotive Pvt Ltd, extending its leasing and subscription services to 14 cities across India. This partnership will enhance the reach and accessibility of Kia’s mobility solutions, building on the success of the ‘Kia Lease’ program which targets longer-term B2B clients and MSMEs. With ‘Kia Subscribe’, Kia aims to cater to a broader audience seeking flexible and convenient car ownership solutions.
The ‘Kia Lease’ program, launched earlier this year in partnership with ORIX Auto Infrastructure Services Limited, continues to serve corporate and business clients with lease terms ranging from 24 to 60 months. This program has been well-received for its comprehensive benefits, including maintenance, insurance handling, and alleviation of resale concerns. The new ‘Kia Subscribe’ plan complements this by offering a more adaptable option for individual customers.
Kia India’s initiative reflects a growing trend towards flexible vehicle ownership, meeting the evolving demands of the market. By expanding these services, Kia is positioning itself as a leader in providing innovative mobility solutions that cater to a diverse range of needs.
Kia India’s introduction of ‘Kia Subscribe’ and its expanded leasing services represent a strategic move to enhance flexibility and accessibility in car ownership, catering to both individual and business clients with evolving mobility needs.
“With the growth prospects of leasing business from 1% to 3% in near future, we want to be the driving force behind it and delivering the best ownership experience to our customers.”
