Friday, 20 June 2025
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ChinaBusiness

From Village to Spotlight: How DeepSeek’s Success Transformed Mililing

  • The rise of AI giant DeepSeek has turned its founder’s hometown, Mililing, into a tourist hotspot.
  • Local authorities launched a renovation project to upgrade the village’s infrastructure.
  • The influx of visitors has brought pride and challenges, including disruptions to daily life.

The rapid success of DeepSeek, a leading AI company, has unexpectedly put Mililing village on the map. Tourists, inspired by founder Liang Wenfeng’s journey from humble beginnings to global recognition, have flocked to the village, prompting the government to fund major infrastructure upgrades.

While the newfound attention has boosted local pride and economic opportunities, it has also disrupted normal life. Liang’s grandfather, the only resident in their family home, keeps his doors closed to avoid tourist disturbances.

AI Boom Sparks Tourism Rush in Rural China

The global success of DeepSeek has turned an underdeveloped village in southern China into an unexpected tourist destination. Visitors are eager to see the hometown of its founder, Liang Wenfeng, bringing a wave of change to Mililing. In response, the government funded renovations, improving roads, housing, and public facilities.

During peak travel periods like the Spring Festival, the village has welcomed over 10,000 visitors daily. Tourists, including company employees and parents with children, come seeking inspiration, some even taking home pieces of the village as souvenirs. While this has created business opportunities, it has also led to concerns about preserving local life.

The transformation of Mililing mirrors a trend seen in other villages linked to famous figures, such as Olympic champion Quan Hongchan’s hometown. These once-remote areas are experiencing unexpected economic shifts, driven by admiration for their renowned residents. The question remains whether these surges in popularity will sustain long-term development.

Despite the challenges, the villagers remain proud of Liang Wenfeng’s achievements. They hope the improvements will lead to lasting benefits, ensuring a brighter future for the next generation.


“Success is not just what you accomplish in your life; it is about what you inspire others to do.” – Unknown

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