- UAE’s SCA introduces a licence to regulate financial influencers.
- Applies to digital/traditional platforms offering investment advice.
- Fees waived for three years to promote early compliance.
The UAE has taken a bold regulatory leap by launching a dedicated ‘Finfluencer’ licence under the Securities and Commodities Authority (SCA). This initiative aims to bring clarity and accountability to financial content creators operating in a rapidly digitizing market.
By waiving registration and renewal fees for three years, the SCA encourages early adoption and cooperation from influencers. This proactive move not only protects retail investors from misinformation but also positions the UAE as a leader in financial innovation and market integrity.
Regulating the Digital Finance Voice: UAE’s Finfluencer Licence Sets Regional Precedent
The introduction of the Finfluencer licence marks a new chapter in digital finance governance across the Gulf region. As more investors turn to online voices for financial advice, the UAE is stepping in to ensure content creators operate within a transparent and accountable framework.
Applicants for the licence must register with the SCA and adhere to existing regulatory rules that apply to licensed financial professionals. This bridges the gap between informal advice and formal financial services, potentially raising the overall quality of investment content available to the public.
The SCA is also leveraging this move as a means of strengthening public trust. By ensuring that only qualified and compliant individuals can offer advice on regulated products, the initiative limits misinformation and helps build a more secure investment environment.
Importantly, this regulation doesn’t aim to stifle creativity but to legitimize financial influencers who add real value to investor education. By clearly distinguishing between credible voices and unregulated commentary, the UAE empowers both creators and consumers in the financial ecosystem.
With the Finfluencer licence, the UAE sets a new standard for responsible digital finance, balancing innovation with investor protection in a rapidly evolving media landscape.
“With great power comes great responsibility.” — Uncle Ben, Spider-Man
