- Lisa stars in a vibrant new global PS5 ad, blending gaming with her music.
- The campaign features her original song “Lifestyle” from Alter Ego.
- PlayStation expands its cultural reach with K-pop’s global superstar.
Sony has officially joined forces with Lisa Manobal, the Thai-born global star of BLACKPINK, for a bold new PlayStation 5 campaign. In a sleek, high-energy commercial released on July 1, Lisa dives into a visually rich gaming universe, playing PS5 hits like Astro Bot, Helldivers II, and Marathon.
This partnership is part of PlayStation’s “No Play Limits” initiative, which highlights gaming as a boundless cultural force. Lisa’s appearance marks a strategic shift in Sony’s outreach—tapping into the massive influence of K-pop and youth culture.
Lisa of BLACKPINK Reimagines Gaming Culture in PlayStation’s New Global Campaign
Lisa’s presence in the campaign isn’t just about star power—it’s about synergy. As one of the most-followed celebrities on Instagram, with over 106 million fans, her inclusion serves to bridge the gap between pop culture and interactive media. Her prior moments with gaming, including playing Animal Crossing during the pandemic, only deepen her connection with fans who share the same hobby.
The commercial reflects a broader trend of gaming intersecting with entertainment. Lisa joins a growing list of cultural icons featured in PlayStation’s outreach, including LeBron James and Finn Wolfhard. By integrating Lisa’s own music and gaming persona, the campaign positions PS5 not just as a console, but as a creative platform where stories, sounds, and players collide.
What sets this ad apart is the immersive aesthetic that aligns with Lisa’s fashion-forward image. From stylized in-game sequences to real-time reactions with the DualSense controller, the visuals cater to both longtime gamers and the fashion-savvy Gen Z audience. It’s a bold branding move—blurring the lines between digital experiences and real-world style.
Fans are already speculating about what’s next. Could this lead to a Lisa-branded PS5 controller? Or perhaps exclusive in-game content tied to her music? While nothing is confirmed, the teaser’s impact is undeniable: the blend of gaming, music, and celebrity culture is resonating worldwide—and setting a new standard for cross-industry collaboration.
Lisa’s collaboration with PlayStation is more than an ad—it’s a cultural moment that celebrates creativity, connection, and the joy of play.
“Play is the highest form of research.” — Albert Einstein
