- Meghan Markle redefines her public image through a lifestyle brand and Netflix show.
- Critics question her shift from feminist icon to homemaking guru.
- Supporters say it marks a return to her pre-royalty roots in wellness and curation.
Meghan Markle’s latest public move blends Hollywood polish with homely charm. With the launch of her lifestyle brand As Ever and her Netflix series With Love, Meghan, the Duchess of Sussex appears to be embracing a softer, more domestic image.
However, this shift has stirred debate. Critics argue that Meghan’s new persona clashes with her earlier feminist rhetoric—particularly her outspoken opposition to limiting women to the domestic sphere.
Jam, Glam, and the Duchess Brand: Meghan Markle’s New Era
Long before her royal days, Meghan Markle curated a niche online with The Tig, a lifestyle blog that captured her love for travel, cuisine, and culture. That same energy now fuels her business relaunch, As Ever, which packages gourmet simplicity into jars of preserves and home goods. For her followers, it’s not reinvention—it’s reawakening.
Her Netflix series With Love, Meghan has proven commercially successful, garnering millions of views in its first week. It offers more than just recipes; it presents Meghan as a trusted lifestyle mentor, crafting a vision of home and family that resonates with a growing demographic of women seeking balance between elegance and authenticity.
While public reception is mixed, the marketing strategy is clear: exclusivity sells. From limited product drops to personalized handwritten notes, Meghan’s brand operates like a boutique luxury label, leveraging scarcity, celebrity, and personal narrative. Each hamper sent to influencers reinforces a story—one rooted in refinement and relatability.
Nonetheless, her use of the HRH title on branded notes has reignited criticism, particularly from those who view her branding as exploitative of royal prestige. Yet for many supporters, Meghan’s actions represent entrepreneurial empowerment, not exploitation—she’s reclaiming her narrative on her own terms.
Meghan Markle’s transition from royal to lifestyle mogul may divide opinions, but it undeniably reflects a savvy understanding of personal branding in the digital age.
“The most courageous act is still to think for yourself. Aloud.” – Coco Chanel
