- Apple objects to the “Hot Tub” adult app, which is available via AltStore in the EU.
- The app was notarized as malware-free but doesn’t receive Apple’s endorsement.
- Epic Games backs AltStore, criticizing Apple’s control over app distribution.
The recent controversy surrounding the “Hot Tub” app, which offers adult content on iPhones in the EU, has sparked a debate about Apple’s role in regulating its app store.
Epic Games has entered the fray, defending the app store AltStore, which offers Hot Tub, and criticizing Apple for its monopolistic practices.
Apple Pushes Back on EU’s Digital Market Regulations, Raising Concerns About Adult Content Apps
The Digital Markets Act (DMA), introduced by the European Union, has forced Apple to allow alternative app stores like AltStore. One of the apps available via AltStore, Hot Tub, which contains adult content, has sparked controversy. While Apple completed the necessary notarization for the app, which ensures that it is free of malware, the company clarified that it does not endorse it. Apple stated that it was required by the European Commission to allow its distribution but still expressed concerns about the safety risks the app might present, particularly for children.
AltStore, which developed Hot Tub, called it “the world’s 1st Apple-approved porn app,” a claim that Apple strongly denied. The company argued that its notarization process does not equate to an endorsement, as it is merely a regulatory requirement. Apple’s response underscores its strict stance against apps that it perceives as harmful or unsuitable for the platform, especially those related to adult content. The dispute reflects the broader conversation around platform governance and user safety.
Epic Games, which is supporting AltStore, has criticized Apple for leveraging its control over the App Store to disadvantage competitors. CEO Tim Sweeney voiced concerns about Apple’s monopoly on app distribution, which has faced scrutiny from various regulators globally. Although Epic does not host adult content on its EU-based app store, the company has been a vocal advocate for more open app markets, which it sees as essential for fair competition and consumer choice.
The controversy over Hot Tub raises questions about Apple’s content moderation policies and whether its app review process is consistent. Despite permitting platforms like Reddit to host adult content with a 17+ rating, Apple has drawn a line at Hot Tub. Critics argue that this inconsistency highlights the complexities of digital content regulation and the growing influence of governments and corporations in shaping the digital landscape. The debate is likely to continue as regulatory frameworks evolve.
The clash between Apple and EU regulations exemplifies the tension between corporate control and regulatory intervention, with potential long-term implications for app store policies worldwide.
“The truth is that we are required by the European Commission to allow it to be distributed.” — Apple spokesperson, clarifying their role in the Hot Tub app’s availability.
