- KETTLE® Chips becomes official crisps supplier for Women’s Rugby World Cup 2025.
- Partnership to promote grassroots rugby and women’s participation in sport.
- Over 275,000 tickets already sold, setting new records for the tournament.
KETTLE® Chips has announced its role as the official crisps supplier for the highly anticipated Women’s Rugby World Cup 2025. Taking place from 22 August to 27 September across eight cities in England, the tournament aims to be a generational moment for the sport.
The collaboration is not only about branding but also about influence. KETTLE® will work with the tournament to encourage young women to engage in rugby and team sports. The campaign taps into a growing audience for women’s sport.
Crunch Time: KETTLE® Chips Fuels the Women’s Rugby Revolution at England 2025
The Women’s Rugby World Cup 2025 is shaping up to be the biggest yet. More than 275,000 tickets have already been sold, exceeding the previous tournament’s sales by 50%. Hosted across England, the event promises six weeks of top-tier competition featuring 16 international teams and a record-breaking audience.
KETTLE® Chips’ involvement brings a fresh and flavourful approach to fan engagement. The brand plans to launch limited-edition crisps inspired by the tournament. They will deliver immersive matchday experiences, all designed to draw more families and newcomers into the rugby community.
The partnership goes beyond stadiums. KETTLE® will spotlight the impact of rugby in everyday lives—promoting inclusivity, building confidence, and encouraging friendships among young women. This grassroots push aims to reshape how sport is accessed and embraced across the UK.
With women’s sport drawing a record 44.7 million UK viewers in 2024, the collaboration arrives at a pivotal moment. KETTLE® Chips and the Women’s Rugby World Cup share a mission: to make sport accessible, inspiring, and transformative for everyone—especially women and girls.
By joining forces, KETTLE® Chips and the Women’s Rugby World Cup 2025 are not only elevating the game-day experience. They are also helping redefine the future of women’s sport through inclusion, community, and visibility.
“This tournament is not just about elite competition; it’s about creating lasting change.” – Sarah Massey, Managing Director, Women’s Rugby World Cup 2025
