- ESPN broadens its college sports coverage with real-time data from Genius Sports.
- The deal includes expanded insights for NBA and WNBA player-tracking.
- Access to Genius Sports’ Insight tool will aid in producing detailed performance breakdowns.
ESPN has announced a significant expansion of its partnership with Genius Sports, focusing on enhancing its sports coverage with advanced data analytics.
The renewed agreement will provide ESPN with comprehensive real-time statistics for a vast array of NCAA sports, including basketball, football, and soccer. This move aims to deepen ESPN’s coverage and offer viewers richer insights into college sports.
ESPN Partners with Genius Sports for Enhanced NCAA and Professional Basketball Coverage
In addition, the partnership will extend to the NBA and WNBA, giving ESPN access to the latest player-tracking technologies. Genius Sports’ Insight tool will now be utilized by ESPN to generate detailed video content and performance analyses for both leagues. This collaboration builds on their previous joint ventures, which included branded broadcasts and immersive tournament experiences.
The partnership also includes an extension into the NBA and WNBA, providing ESPN with advanced player-tracking data. This integration will enable ESPN to leverage Genius Sports’ Insight tool, which is used by all NBA and WNBA teams, to create more detailed and informative video content. The tool’s capabilities will support ESPN in producing nuanced performance analyses for both men’s and women’s basketball.
Genius Sports and ESPN have a history of collaboration, highlighted by projects such as the branded sports broadcast with Marvel and live broadcast enhancements for NCAA tournaments. This expanded deal continues their tradition of integrating cutting-edge technology to improve sports media experiences.
This renewed partnership reflects ESPN’s commitment to leveraging advanced data technologies to enrich sports coverage and viewer engagement. The integration of Genius Sports’ data tools will help ESPN maintain its position at the forefront of sports media innovation.
The expanded partnership between ESPN and Genius Sports represents a significant step forward in sports data integration, promising enhanced coverage and more insightful content for fans across college and professional basketball.
Jeff Bennett, ESPN vice president of stats and information group, praised the expanded partnership by noting, “Genius Sports is a proven entity in the space
