Australia and New Zealand’s hosting of the Women’s World Cup is anticipated to have a greater impact on Australian sports than the Sydney Olympics did.
The tournament’s ambitious objectives from FIFA and Football Australia include “turbo-charged” participation, improved sporting facilities, and more tourism.
FIFA Women’s World Cup
Canberra has failed to host any games after withdrawing from the running to host matches in 2019 and 2022. However, according to Jane Fernandez, chief operating officer of the Women’s World Cup, the city still stands to benefit greatly from the tournament’s history.
Over 1.1 million tickets have already been sold for the nationwide competition. With this event, FIFA will separate the women’s game from the men’s for the first time with an independent commercial setup for the Women’s World Cup.
- Australia and New Zealand host the Women’s World Cup, expected to significantly impact sports.
- Canberra missed Women’s World Cup games but benefits from history.
- Football Australia CEO predicts a 20% increase in participation.
The competition emphasizes the social contributions of Australia and New Zealand, women’s empowerment, and the advancement of female leaders.
By individually compensating players at the competition for the first time, FIFA has demonstrated a tremendous commitment to the development of the women’s game. By 2026, the competition hopes to have 60 million women and girls participating in football.
James Johnson, the chief executive of Football Australia, forecasts a 20 percent increase in participation statewide, but he wouldn’t be astonished if that number were to be exceeded.
Infrastructural investment, the number of fields, participation, female leaders, and public interest in the sport will all increase after the Women’s World Cup.
