- DTTM Operations, managing Donald Trump’s IP, has filed a trademark for blockchain-related services.
- The filing hints at NFTs, cryptocurrency transactions, and a virtual world with Trump-themed collectibles.
- The metaverse hype has faded since 2021, but Trump’s past NFT projects saw strong sales.
DTTM Operations has submitted a trademark application to the USPTO, signaling a potential move into blockchain-based products. The filing covers NFTs, cryptocurrency transaction management, and a virtual world with Trump-related digital collectibles.
Trump previously launched NFT collections, such as Trump Digital Trading Cards, which sold out despite broader skepticism around NFTs. However, the metaverse industry has seen a decline in interest since its 2021 peak.
Trump’s NFT and Metaverse Move: Smart Play or Late Gamble?
DTTM Operations’ recent trademark filing indicates plans for a digital platform featuring Trump-branded NFTs and blockchain-powered services. The application suggests an interactive online space where users can buy, sell, and trade Trump-related digital assets.
The timing of this move is intriguing, as many major companies have scaled back their metaverse ambitions. While NFTs saw a massive boom in 2021, interest has since waned. However, Trump’s previous NFT drops were financially successful, indicating a dedicated buyer base.
Beyond collectibles, the trademark filing also includes services related to cryptocurrency transactions and virtual reality gaming. This suggests an attempt to build a broader blockchain ecosystem rather than just a one-off NFT release.
If successful, this venture could reinforce Trump’s brand presence in the digital space. However, with declining enthusiasm for the metaverse, it remains uncertain whether this move will replicate past NFT successes or become another abandoned project.
Trump’s potential NFT and metaverse venture reflects both ambition and risk. While his past digital collectibles have been profitable, the broader industry downturn raises questions about its long-term viability.
“The metaverse is here, and it’s not only transforming how we see the world but how we participate in it.” – Mark Zuckerberg
