- The fashion market faces slow growth in 2025 due to economic instability and consumer caution.
- Brands should focus on the “Silver Generation” (50+) for growth, as this demographic is expected to drive significant spending.
- Younger consumers prioritize personal values and aesthetics, leading to a rise in customization and anti-trend movements.
Samsung Fashion Research Institute‘s 2025 forecast outlines a year of slow growth for the fashion industry, driven by inflation, economic uncertainty, and shifting consumer priorities.
At the same time, fashion consumers are embracing individuality, particularly Gen Z, who are prioritizing unique, personalized items that align with their aesthetics and values. This “persona consumption” movement is pushing brands to differentiate themselves by focusing on authenticity and standing against the trends perpetuated by social media algorithms.
Navigating Fashion’s Future in 2025: Embracing SPARKS for Growth in a Challenging Market
Silent Depression: The term “Silent Depression” reflects a broader market slowdown, with fashion consumption becoming less of a priority as inflation and political instability weigh on consumer confidence. As luxury markets face stagnation, non-luxury fashion is projected to become the primary driver of economic profit.
Focus on the Silver Generation: In light of a shrinking younger consumer base, fashion brands are encouraged to look toward older generations, particularly those over 50. This group is forecast to account for a substantial portion of incremental global spending, presenting a new growth opportunity for the industry.
Persona Consumption and Individuality: Young consumers, especially Gen Z, are increasingly interested in brands that reflect their unique identities. This shift is leading to a preference for personalized items and products from brands with a clear and distinct personality, aligning more with their values than with trends dictated by algorithms.
Anti-Algorithm Movement and Customization: Against the backdrop of algorithm-driven trends, a movement towards “anti-trend” is gaining momentum, particularly among Gen Z consumers. They are customizing their fashion choices to create more individualized, rebellious expressions of their style, from adding bag charms to altering clothing pieces.
In 2025, the fashion industry faces a complex landscape where consumer caution and shifting priorities dominate. Brands that can tap into these changing dynamics—focusing on personalization, values, and distinctiveness—will uncover opportunities for growth despite the challenges.
“Even in challenging times, small opportunities always exist. Multiple sparks of potential can ignite and grow into a thriving, growth-oriented business.” – Im Ji-yeon, Head of Samsung Fashion Research Institute
