- As should be visible in knitwear with a circle fasten, a 3D development, is interesting to the touch and the eye.
- Generational trade is the genuine declaration of this show.
- Unconstrained, basic, extraordinary, individual.
- A design show facilitated in a multi-hued marketplace, where a variety of lines wash the space.
Mixing uniqueness and seriality, the Spring Summer 2024 assortment planned by Andrea Incontri is a brilliant excursion among the signs of Joined Shades of Benetton.
Benetton: that is, the alpha and omega of a notable brand, a name that has made the historical backdrop of style and entered squarely into the aggregate creative mind.
Milan Fashion Week 2024
Andrea Incontri, imaginative overseer of Joined Shades of Benetton, has picked BE ON as the motto for his new SS24 runway show, which he will introduce in Milan on 21 September at the Museo della Permanente.
Be On: to focus light on the idea of the brand, which beginning around 1965 has been inseparable from variety, knitwear, character, and cosmopolitanism. Style by and for everybody that tends to a cutting-edge local area comprised of families made by powers of profound devotion, fondness, and fortitude.
Be On: a resurrection, enlightened by the numerous subtleties of the Benetton world, highlighting a brand that beginning around 1965 has denoted an idea of time – and design – which is forward-looking, however, which spins around its foundations, moving a compassionate legacy and values starting with one age then onto the next.
A section of encounters and opinions which, as in an old clock, possibly works if every one of the pinion wheels has the collaboration capability.
On the catwalk Joined Shades of Benetton SS24/Spring Summer 2024, male and female models – and kids, as well – address genuine characters: moms, fathers, youngsters, the present couples, multi-ethnic and multi-generational families who highlight the majority rule magnificence of Benetton and the quest for human reasonableness.
Incontri applies his way of thinking of reasonableness to the brand’s stylish legacy, entranced by the cooperation among “notorious” and “reproducible”.
Notable like knitwear, the brand’s center business, and superstar, its solid point tracked down in the essential new fundamentals.
Notorious like the piqué and pullover polo shirts, and the stripes – one of the brand’s trademarks – replicated here in different styles, similar to knit or decorated with lurex strings.
The vanisè strategy, with plays of variety and punching, addresses a development of the noteworthy dream come true sweater as it underlines the figure, while exemplary gilets, pullovers, and culottes become another Benetton uniform.
The prints – bananas, blueberries, blackberries, strawberries, as well as daisies and dahlias – are the pop stars of SS 2024. In pastel tones, painted in oil, all over or in 3D, with their practically fanatical emphasis, that’s what they trigger “Conspicuousness” which addresses the amalgamation among “Famous” and “Reproducible”.
Or on the other hand in embellishments, similar to the Be Sack – the postbag 3.0 that has become something of a clique – and the new Cushion Pack, a delicate shoulder sack that promptly infers the possibility of a “home”.
