Friday, 4 April 2025
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Fashion

Korean Fashion Market Growth and Trends (2024-2031)

  • Korean fashion exports are growing rapidly, expected to reach $30 billion by 2026.
  • Athleisure is a major trend, with brands like Fila seeing 50%+ growth.
  • Sustainable fashion materials, such as organic cotton and recycled polyester, are gaining traction.

The Korean fashion industry is set for expansive growth, with exports expected to grow at an 8.5% CAGR, reaching $30 billion by 2026. This growth is driven by global recognition of innovative designs and high-quality craftsmanship.

A significant shift toward athleisure is reshaping the market, with brands like Fila and Evisu reporting year-over-year growth in the range of 50%+. These brands cater to the growing consumer demand for comfortable yet stylish clothing.

Europe’s Fast Fashion Market Growth and Future Outlook (2025-2032)

The European fast fashion market is experiencing strong growth, projected to reach $69.56 billion by 2030. Brands like Mango, Forever 21, River Island, and Topshop are well-positioned to capitalize on this growth, offering affordable and trendy clothing options to European consumers. The market is expected to grow at a CAGR of 7.5% from 2023 to 2030, driven by changing consumer preferences and the demand for speedier, more efficient production.

This growth comes as retailers increasingly adopt new strategies, such as hyperlocal retailing, to meet the needs of tech-savvy, convenience-seeking consumers. Pop-up stores, live-streaming shopping events, and quick delivery services are enhancing the customer experience. These strategies are helping to accelerate sales, and the fast fashion market continues to cater to consumers’ desire for fashionable clothing at affordable prices.

Both the Korean and European fast fashion markets are poised for remarkable growth in the coming years, driven by innovations in design, sustainability, and customer-centric strategies.


“Fashion is the armor to survive the reality of everyday life.” — Bill Cunningham

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