- Greta Lee, acclaimed for Past Lives, debuts as the face of Calvin Klein’s Fall 2024 campaign.
- The campaign, captured by Mert Alas, highlights Lee in the brand’s new Modern Cotton and Sheer Marquisette collections.
- Calvin Klein’s new lines blend contemporary elegance with comfort, featuring lightweight fabrics and intricate lace designs.
Greta Lee’s transition from acclaimed actress to fashion icon is marked by her debut in Calvin Klein’s Fall 2024 campaign. Known for her standout performance in Past Lives, Lee’s unique style and presence have captured the fashion world’s attention.
The campaign, directed by Mert Alas, offers a personal look at Lee, showcasing her charisma and modern elegance in Calvin Klein’s latest underwear collection.
Greta Lee and Calvin Klein: A Modern Collaboration Unveiled
The campaign showcases Calvin Klein’s innovative Fall 2024 underwear collection, which includes the Modern Cotton Air, Modern Cotton Lace, Tonal Logo, and Sheer Marquisette lines. The Modern Cotton Air line stands out with its lightweight modal fabrics and breathable mesh linings, offering both comfort and style. The Modern Cotton Lace series combines contemporary aesthetics with luxurious comfort, catering to the modern woman’s needs.
Calvin Klein’s Tonal Logo series introduces new seasonal colors and matte finishes, balancing sophistication with ease. The Sheer Marquisette line features delicate lace designs that add an element of elegance to casual wear. These collections are designed to merge classic Calvin Klein styles with contemporary fashion trends, appealing to a diverse audience.
Greta Lee’s debut in this campaign not only underscores her rising status in the fashion world but also redefines Calvin Klein’s approach to modern femininity. Her involvement brings a contemporary edge to the brand, blending her distinctive style with the timeless appeal of Calvin Klein’s latest designs.
Greta Lee’s collaboration with Calvin Klein for Fall 2024 exemplifies her growing influence in fashion, bringing a fresh and modern sensibility to the brand’s iconic collections. This campaign highlights both her personal style and the innovative design of Calvin Klein’s new lines, marking a new chapter in her diverse career.
“The campaign offers an intimate glimpse into Greta Lee’s daily life, capturing her confidence and charisma in a fresh light.”
