- Mattel partners with Indian designer Anita Dongre for a Diwali-themed Barbie.
- The doll wears a lehenga adorned with dahlias, jasmine, and lotus motifs.
- The collaboration celebrates Indian fashion and cultural diversity.
In celebration of Diwali, Mattel has introduced a special edition Barbie dressed in a traditional Indian lehenga designed by Anita Dongre.
Anita Dongre’s collaboration with Barbie highlights the importance of representation in global fashion. By dressing Barbie in a moonlight bloom lehenga, the design brings traditional Indian fashion to the global stage.
Barbie Celebrates Diwali in Elegant Lehenga by Anita Dongre
Barbie’s first-ever Diwali-themed makeover has been launched by Mattel in collaboration with Indian designer Anita Dongre. The doll is dressed in a moonlight bloom lehenga, featuring intricate patterns inspired by traditional Indian florals such as the dahlia, jasmine, and lotus. These motifs, which symbolize strength and beauty, are a nod to Indian craftsmanship and artistry.
The doll’s accessories include a golden bindi, bangles, and earrings, completing the elegant and culturally rich ensemble. Her hair is styled in a middle part with a sleek ponytail, enhancing the sophisticated yet traditional look. This Barbie is a tribute to Indian traditions while making the iconic doll relevant to more diverse audiences worldwide.
This partnership is part of Mattel’s ongoing mission to celebrate diversity and reflect the stories seen by young girls globally. Lalit Agarwal, Country Manager of Mattel India, emphasized that the Diwali Barbie showcases India’s cultural heritage, reinforcing Barbie’s role as a global icon. The collaboration with Dongre ensures that this representation is not only authentic but empowering.
For Anita Dongre, the collaboration represents a perfect alignment of values. Known for her mission to empower through fashion, Dongre sees Barbie as an ideal symbol to showcase Indian fashion on an international platform. Together, Barbie and Dongre are sending a powerful message about the importance of embracing and celebrating cultural diversity.
This Diwali-inspired Barbie by Mattel and Anita Dongre beautifully bridges cultures, reminding the world of the importance of diversity and representation in fashion.
“We are dedicated to reflecting the stories young girls see in the world around them through Barbie.” — Lalit Agarwal, Country Manager, Mattel India
