- 2024 saw a record-breaking 4.8 trillion global music streams, driven by contemporary and female-led pop music.
- U.S. music streaming grew by 6.4%, with pop leading the surge, especially among female artists like Taylor Swift and Billie Eilish.
- Regional Mexican music outpaced Latin pop, becoming the largest Latin subgenre in the U.S., with 28.57 billion streams.
In 2024, the global music industry reached an unprecedented 4.8 trillion streams, a 14% increase from the previous year. The growth of on-demand streaming in the U.S. continued with 1.4 trillion streams, driven largely by contemporary music from 2010 onward.
Although pop reigns supreme, Regional Mexican music saw significant growth, surpassing Latin pop as the dominant Latin subgenre in the U.S. Regional Mexican music amassed 28.57 billion streams, reflecting its growing global popularity.
Streaming Trends in 2024: Pop Dominates, Regional Mexican Music Surges
The global music industry set a new milestone in 2024, hitting 4.8 trillion streams, reflecting a 14% growth from 2023. In the U.S., streaming surged by 6.4%, with contemporary music contributing heavily to this increase. Pop music, especially from female solo artists, played a pivotal role in this dominance, accounting for nearly two-thirds of streams among the top 100 pop artists. Taylor Swift’s record-breaking 12.8 billion streams underscored the shift toward female-driven pop music.
In terms of genre growth, Regional Mexican music emerged as a key player in 2024, outpacing Latin pop to become the largest Latin subgenre in the U.S. This genre reached 28.57 billion streams, showing its increasing influence on the global music scene. The success of artists within this genre reflects the broadening appeal of Regional Mexican music beyond its traditional fan base.
Latin music overall maintained a strong presence in the U.S., with its total share of audio streams continuing to grow. However, pop took over as the most streamed genre in the latter half of the year. Despite Latin’s growth, pop, led by top female stars, ultimately led the charge in 2024, surpassing other genres like rock and country.
Rap and R&B also showed their enduring strength in 2024, collectively contributing over 341 billion streams in the U.S. These genres maintained a dominant presence, reflecting ongoing listener preference for hip-hop and R&B tracks. Together with pop and Latin music, these genres shape the diverse streaming landscape in 2024.
The 2024 music streaming surge illustrates the ever-changing dynamics of the industry, with women pop performers at the forefront, alongside the continued rise of Regional Mexican music.
“We saw some interesting trends within the U.S.,” said Jaime Marconette, Luminate’s vice president of music insights and industry relations. “Latin was the fastest-growing U.S. streaming genre
