Robert Iger, CEO of Disney Following solo soft box office and Marvel’s box office, the corporation claims it is still “extremely cautious” in developing the Star Wars feature film. Also, the sequel’s character count has been reconsidered.
Iger was questioned informally at Morgan Stanley’s Technology, Media, and Telecom Conference on the state of major brands. Disney, Pixar, Marvel, and Lucasfilm. Iger established himself in his office last November by working on outside firm acquisitions during his prior tenure as CEO.
Star Wars Movie Development
As he stated, Marvel has more than 7,000 characters, which means that many more stories still remain to be told. The specific characters, not necessarily the number of Marvel stories we are telling, are what we need to focus on. The number of times we return to the well is approximate. Sequels frequently satisfy our needs. For instance, do you want a third and fourth character, or should I move on to something else?
Iger didn’t have a particular answer, but his remark came less than three weeks after the debut of the latest Marvel movie. The third Ant-Man film is titled Ant-Man & Wasp: Quantumanias.
- Iger established himself in his office last November by working on outside firm acquisitions
- His remark came less than three weeks after the debut of the latest Marvel movie.
- Disney brand remains a very powerful brand in family entertainment.
He made more than $600 million worldwide, but the reviews were mixed, and in the US, his second-weekend earnings dropped by 69%.
Iger insisted that there was “nothing fundamentally wrong” with the Marvel brand. Our narratives and characters need to be examined, in my opinion. There are many new things when you look at Marvel’s trajectory over the next five years.
Iger went on to say that while Disney “still has a Star Wars movie in production,” “we’re going to make sure it’s the perfect one when we film it.
The CEO referred to a number of Star Wars-themed episodic shows as being “extremely popular,” including Andor, Mandalorian, and others.
After 100 years of existence, the dominant Disney brand is still “very powerful and possibly the strongest brand in family entertainment,” according to Iger. He asserted that Disney’s influence is demonstrated by the upcoming live-action The Little Mermaid movie.
