- Jennie cements her global fashion icon status with Burberry’s ambassadorship.
- Her first campaign will debut with Burberry’s upcoming Fall/Winter 2025 collection.
- The partnership follows her impactful appearances at major fashion weeks.
Jennie of BLACKPINK has officially been announced as the global brand ambassador for Burberry. This marks a powerful new alliance between one of K-pop’s brightest stars and the British heritage fashion house.
This partnership signals Burberry’s continued push into younger markets, where Jennie’s influence reigns supreme. She is already an icon at major fashion events and a muse to top designers. Jennie’s involvement is expected to spark a significant cultural moment, especially as she headlines Burberry’s upcoming Fall/Winter 2025 campaign.
BLACKPINK’s Jennie Brings Youthful Edge to Burberry as Global Ambassador
Jennie’s appointment as global ambassador is not just a win for Burberry but a reflection of how K-pop stars are transforming the luxury fashion landscape. Her personal style, a fusion of soft elegance and bold experimentation, perfectly matches Burberry’s evolving image.
Her previous collaborations with Chanel and Calvin Klein have already proven her ability to drive sales, spark trends, and elevate brand prestige. By adding Burberry to her portfolio, Jennie continues to expand her influence beyond music and into high fashion.
Burberry’s creative director, Daniel Lee, has been revamping the brand’s aesthetic since his appointment. Jennie’s ambassadorship aligns with this vision. Her involvement is expected to resonate particularly with Gen Z and millennial shoppers globally.
The timing of the announcement, ahead of the Fall/Winter season, strategically positions Jennie at the heart of Burberry’s most important campaign of the year. With teaser images already generating buzz online, the collaboration promises to redefine Burberry’s global appeal.
Jennie’s collaboration with Burberry is more than a fashion move. It’s a strategic alignment of icons, setting the tone for luxury branding in the K-pop era.
“Fashion is an instant language.” – Miuccia Prada
