Thursday, 19 December 2024
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ActorsEntertainment

AI is here to stay, says Reese Witherspoon

  • Hollywood has been urged by Reese Witherspoon to accept AI since technology is “here to stay.”
  • Witherspoon urges women, people of color, and those who identify as others to embrace AI.
  • She thinks streaming services have a chance to redesign, shrink, and reduce costs because they have been reset.

Hollywood has been urged by Reese Witherspoon to accept AI since technology is “here to stay.” She believes that those who know how to use AI well would benefit from it, not those who are looking for jobs.

Witherspoon urges women, people of color, and those who identify as others to embrace AI as a tool for promoting ethics, creativity, and humanity.

Reese Witherspoon

The 48-year-old celebrity is also the owner of the prosperous production firm Hello Sunshine. She thinks that selling new shows will be more difficult in light of the adjustments made to streaming providers following the Hollywood strikes.

She thinks streaming services have a chance to redesign, shrink, and reduce costs because they have been reset. It’s a positive thing that there won’t be as much stuff available, but it will probably be harder and more deliberate.

Reese acknowledges that a lot of streaming providers withhold ratings, which can affect performers’ careers because it leaves them without evidence to support their claims in contract negotiations. She raises the topic of whether professions like hers are ever achievable again by pointing to her co-star Jennifer Aniston from “Morning Show.”

Witherspoon also emphasizes how the absence of data transparency makes it difficult for actors to negotiate, produce, market, and value content. Though other businesses don’t, Netflix is fairly open about its financial information. She must negotiate as an actor, bargaining with producers and marketing in a world where data is controlled and locked on.

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