- KimPro becomes the first South Korean YouTube channel to hit 100 million subscribers.
- BLACKPINK remains the most-followed music artist, trailing with 96.4M subs.
- KimPro’s rise powered by relatable comedy, mukbang, and team expansion.
KimPro, led by Kim Dong Jun and Yu Baek Hap, has skyrocketed to digital fame. The channel became the first Korean channel to hit the 100 million subscriber milestone on YouTube.
Since expanding with the OK Team in 2023 (adding Yu Ha Young and Jeong Hee Rim), KimPro’s channel has become even more dynamic and inclusive.
Beyond K-pop: How KimPro Overtook BLACKPINK on YouTube
In a surprising digital twist, KimPro has edged out BLACKPINK to become South Korea’s top YouTube channel by subscribers. The achievement is historic, marking the first time a non-music Korean creator has surpassed 100 million followers. The news reflects the changing dynamics of online content consumption. Variety shows and relatable humor are gaining massive global traction.
The KimPro team, initially just cousins Kim Dong Jun and Yu Baek Hap, struck gold with their natural comedic timing and culturally grounded humor. Their videos feel personal and authentic, attracting fans across all age groups. The content isn’t glossy or overly produced—just real, funny, and deeply engaging.
Their expansion in March 2023, forming the OK Team, was a strategic move. It diversified their storytelling. The new faces brought fresh formats, helping KimPro evolve beyond its origins. Whether it’s a funny skit or a heartwarming scene, the team manages to stay relevant and connect emotionally with their audience.
BLACKPINK, meanwhile, continues to lead the K-pop and music YouTube scene globally. However, this moment underscores the fact that success on YouTube isn’t limited to musicians or celebrities. It’s a platform that rewards consistency, creativity, and above all, connection with the audience.
KimPro’s 100M milestone marks a major shift in Korean content influence. It proves that humor, relatability, and innovation can rival even the world’s biggest pop acts.
“I believe that this number contains your time, interest, and laughter.” – KimPro team message to fans upon hitting 100M subscribers
