- The White Lotus Season 3 has driven a 65% surge in US tourist interest in Koh Samui.
- Lisa’s role in the series has boosted searches for luxury hotels and accommodations.
- Thailand is now among the top five most-searched destinations on Agoda.
The Thai government has publicly acknowledged the impact of The White Lotus and BLACKPINK’s Lisa in boosting Koh Samui’s tourism industry. Following the announcement of Thailand as the filming location for Season 3, searches for the island have spiked, particularly among American tourists.
Luxury tourism in Koh Samui is on the rise, with a 40% increase in high-end hotel bookings. This growth aligns with Thailand’s long-term tourism strategy, which aims to attract more affluent travelers.
Lisa’s White Lotus Effect: Koh Samui’s Tourism Surge
Filming locations often experience a tourism boom, and The White Lotus is no exception. Season 1 brought attention to Hawaii, while Season 2 boosted Sicily’s appeal. Now, Season 3 is doing the same for Thailand, particularly Koh Samui, where picturesque beaches and luxury resorts serve as key backdrops.
Lisa’s star power amplifies this effect. As one of the most influential K-pop idols, her presence in the series has led to a significant increase in global interest. The Thai government acknowledges her contribution, as Koh Samui experiences a rise in hotel bookings and online searches.
Beyond the immediate tourism surge, this trend highlights Thailand’s growing appeal as a top-tier filming destination. The country’s rich culture, scenic landscapes, and high-end hospitality industry make it an attractive choice for global productions.
With the government’s support, Thailand is leveraging this newfound attention to position itself as a hub for luxury tourism. From Koh Samui’s stunning coastlines to Bangkok’s vibrant city life, the country is poised to benefit from its Hollywood and K-pop connection.
Lisa’s role in The White Lotus Season 3 has not only highlighted Thailand’s beauty but also solidified her influence beyond music. Koh Samui’s rise in popularity showcases how entertainment and tourism intersect, driving real-world economic impact.
“Pop culture has the power to turn destinations into dreams, and Lisa just made Koh Samui the place to be.”
