- Jisoo loses nearly 200K followers amid a content shift on her Instagram.
- Fans miss the candid, personal moments that once defined her feed.
- BLISSOO’s commercial focus may be costing her social media authenticity.
Jisoo, BLACKPINK’s eldest member, has lost nearly 200,000 Instagram followers since February 2025, raising questions about her evolving social media strategy.
The change in content tone appears to have created a sense of distance between Jisoo and her followers, some of whom feel her account now resembles a digital storefront rather than a personal space.
Jisoo’s Instagram Decline: Is BLISSOO to Blame
Jisoo’s Instagram account has taken a noticeable hit, shedding nearly 200,000 followers over the past few months. Despite her thriving career with BLACKPINK and the recent launch of her personal label, BLISSOO, her follower count has dipped to 79.6 million — the lowest among her groupmates. Fans and analysts are speculating that the change in content strategy, from personal updates to branded, curated posts, is a key factor in this decline.
Previously, Jisoo was known for sharing candid moments from her daily life, behind-the-scenes snippets, and spontaneous photos with her fans. This authenticity fostered a sense of connection, making her account feel relatable and approachable. However, the transition to a more commercial tone under BLISSOO has led some followers to perceive her content as overly polished and less genuine.
The contrast between Jisoo and her BLACKPINK members further emphasizes the impact of content strategy. Lisa, with over 106 million followers, continues to post a mix of personal moments and promotional content, maintaining a balanced appeal. Jennie and Rosé also exhibit consistent growth, suggesting that maintaining authenticity while promoting personal ventures is crucial to retaining followers.
If Jisoo aims to recover her social media momentum, a recalibration of her content strategy may be necessary. Balancing BLISSOO promotions with more personal, unfiltered posts could help bridge the perceived disconnect and rekindle her bond with fans.
Jisoo’s follower decline serves as a reminder that in the social media age, maintaining authenticity can be just as crucial as promoting one’s brand.
“Authenticity is magnetic; without it, even the brightest star can feel distant.” — Social Media Analyst
