- Advertising spending during the first 10 days of Ramadan increased by 0.4% to MAD 452 million.
- TV dominates with 68.2% of the market, while digital ads surged by 30.7%.
- The food industry led investments, while household appliances saw a 241.2% rise.
Advertising investments during Ramadan in Morocco continue to grow, reflecting changing consumer behavior during the holy month. TV remains the primary medium, benefiting from increased viewership around iftar.
Industries such as food, telecommunications, and banking remain top advertisers, but household appliances experienced the most dramatic growth.
Ramadan Boosts Advertising Spend in Morocco, TV Leads Market
Despite a modest overall increase, the advertising landscape in Morocco is evolving. Traditional media, particularly print and radio, continue to decline, while digital and outdoor advertising are seeing strong gains. This shift highlights the changing habits of Moroccan consumers.
The food industry remains the biggest spender, capitalizing on increased consumption during Ramadan. Beverages, banking, and retail sectors also saw notable growth, reinforcing the importance of targeted advertising during this period.
The rise in household appliance advertising suggests a shift in consumer focus toward home improvements. Meanwhile, the clothing sector’s growth indicates higher spending on festive attire, as families prepare for Eid celebrations.
With more advertisers entering the market, competition is intensifying. Brands are seeking innovative ways to engage audiences, particularly through digital platforms, which are becoming an essential part of Ramadan advertising strategies.
Ramadan continues to shape advertising trends in Morocco, with brands adapting to consumer habits. As digital and outdoor advertising grow, the industry is set for further transformation.
“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.” – Will Rogers.
