A scheme that allows users to pay more to share their accounts with persons outside of their family is Netflix’s solution to the problem of widespread account sharing.
On Wednesday, the streaming giant launched paid sharing in Canada, New Zealand, Portugal, and Spain. It has previously been launched in a number of Latin American regions.
Netflix Account Sharing Service
Although Netflix won’t specify when paid sharing will be available in other nations, the U.S. is anticipated to get some variation of the arrangement in the coming weeks. In the United States and Canada, around one-third of Netflix’s members reside.
In 190 countries, Netflix has more than 231 million paying customers. According to the Los Gatos, California-based corporation, 100 million households currently share their accounts, which has an effect on the company’s capacity to invest in new programs.
- Netflix launched a service that allows users to pay an additional fee for account sharing.
- On Wednesday, this scheme is launched in Canada, New Zealand, Portugal, and Spain.
- The monthly cost varies depending on the nation.
- Some present members may not like this and will cause a small number of cancellations.
The company said in a blog post-Wednesday that multiple streams and profiles have always made it easy for people to share their Netflix accounts with their families. “Netflix’s new sharing features have created confusion about when and how to share content.”
With Netflix’s announcement Wednesday, standard and premium subscriptions in Canada, Spain, New Zealand, and Portugal will now be able to add up to two non-living family members for an additional fee.
The monthly cost varies depending on the nation; in Portugal, it is 3.99 euros, while it is 7.99 Canadian dollars in Canada.
According to Netflix, users who have been using borrowed accounts will also be able to transfer their watching habits and other preferences to a new, paid membership.
When asked what would happen if users continued to share their accounts with others outside of their families, Netflix remained mum. Netflix’s co-CEO Greg Peters stated during an investor conference call in January that the business is attempting to be careful and methodical in its deployment.
” Some of the members are unhappy with this move. That will cause a small amount of cancellation, “added he. “We compare this to what we observe when we boost pricing,” — Agency
