- X is launching X Money, a digital wallet with peer-to-peer payment features.
- Visa is the platform’s first official payments partner.
- X aims to integrate shopping, tipping, and investing all in one super app.
Elon Musk’s next big play is transforming X (formerly Twitter) into a powerful financial ecosystem. Through its upcoming feature “X Money,” the platform will allow users to make peer-to-peer payments, store funds, and support creators—all from within the app.
But Musk’s ambitions don’t stop at payments. X plans to roll out in-app investing and trading features, moving into territory traditionally dominated by fintech giants like Robinhood and PayPal.
From Tweets to Transactions: Elon Musk’s X Ventures into Fintech
X is evolving into far more than a social media network. Under Elon Musk’s vision, the platform is introducing a digital wallet and payment service named X Money, expected to debut in the U.S. later this year. This marks a major shift in the platform’s business model, integrating fintech directly into the social experience.
Visa has emerged as a key partner in this venture. With the integration of Visa Direct, X Money will enable near-instant fund transfers and potential debit card offerings. This partnership not only lends credibility to X’s financial ambitions but also ensures the platform taps into an established global network for smooth payment processing.
Musk’s long-term goal is to turn X into a “super app,” similar to WeChat, where users can post content, shop, send money, invest, and access banking services all in one place. X has begun acquiring money transmitter licenses in various U.S. states, indicating serious groundwork for regulatory compliance.
However, the plan still faces major hurdles. Building trust in financial services, navigating strict regulations, and attracting users who are already comfortable with existing platforms like Venmo and PayPal will be critical challenges. Nonetheless, the brand strength and user base of X give it a unique starting advantage.
As Elon Musk pushes X deeper into fintech, the fusion of social media and finance could either disrupt an entire industry—or expose new risks in trust and oversight.
“You will be able to go on X and conduct all your financial transactions on the platform.” — Linda Yaccarino, CEO of X
