- AI tools personalize beauty services based on user data and preferences.
- Companies like L’Oréal use AI for product development and diagnostics.
- Ethical AI use is central to building consumer trust in the beauty sector.
Artificial intelligence is transforming the way beauty services are delivered and experienced. In Saudi Arabia, platforms like Glamera utilize AI to analyze user behavior and suggest personalized salon and spa services.
Globally, beauty giants such as L’Oréal are investing heavily in AI to fuel innovation. By feeding millions of gigabytes of hair and skin data into advanced models, they develop more effective products and digital tools like SkinConsultAI and Beauty Genius, offering skin diagnostics and personalized routines to users worldwide.
Smart Beauty: The Future of AI-Powered Skincare and Haircare
Augmented reality is now a major part of the beauty tech experience, letting users virtually try on makeup or hairstyles using their smartphones. This interactive feature enhances decision-making before purchase, cutting down on returns and waste.
Generative AI is also playing a big role in building comprehensive beauty routines. Tools like L’Oréal’s Beauty Genius provide customers with product suggestions based on skin tone, hair type, and lifestyle needs, turning beauty care into a data-informed process.
The success of these technologies depends on the vast data they are trained on. L’Oréal has amassed over 11 million gigabytes of skin and hair data, which are used to evaluate formulas and build predictive beauty solutions with unprecedented precision.
Despite all these advancements, ethical use remains a cornerstone. Companies are pledging not to alter images or use AI-generated models in advertising, prioritizing transparency and trust with their customers in the digital age.
AI is not just reshaping beauty—it’s redefining it. As technology evolves, the focus is shifting toward personalization, responsibility, and real, measurable impact.
“If technology is in the hands of responsible people, it can significantly enhance the beauty journey of consumers.” — Vismay Sharma, L’Oréal
