- Jennie headlines JPG’s Pre-Fall 2025 under new creative director Duran Lantink.
- The campaign explores the elements: water, fire, earth, and air.
- Shot by Max Siedentopf, the visuals blur fantasy and reality.
Jennie of BLACKPINK steps into a transformative role as the face of Jean Paul Gaultier’s Pre-Fall 2025 campaign, marking the debut collection by Duran Lantink.
Visually crafted by Max Siedentopf, the campaign creates a dreamlike realm where identity, art, and fashion collide. Jennie doesn’t just model the clothes—she inhabits them, fusing raw strength with sensual elegance.
Jennie Redefines the Fashion Muse in Jean Paul Gaultier’s Elemental Campaign
Jennie’s selection as the “Ultimate Gaultier Muse” represents a shift in how high fashion views celebrity influence—not merely as branding, but as artistic collaboration. Her personal style evolution, from CHANEL darling to fearless couture trailblazer, mirrors Gaultier’s own legacy of embracing individuality.
Duran Lantink’s first collection for the house is a tribute to transformation, channeling elemental forces through design and movement. Each piece worn by Jennie evokes a mood—airy, grounded, passionate, or fluid—embodying performance as a form of self-expression.
Jennie’s recent fashion choices, including her statement looks at Coachella 2025 and the Spring 2008 Gaultier couture revival at Paris Fashion Week, signaled her deepening connection to avant-garde labels. This campaign affirms that trajectory while amplifying her impact as a fashion icon.
Jean Paul Gaultier’s brand has always celebrated nonconformity, and Jennie fits seamlessly into this vision. With the campaign’s surreal visuals and emotionally charged narrative, the collaboration becomes more than a seasonal drop—it’s a cultural moment, bridging past and future through the lens of a global star.
Jennie’s Gaultier campaign redefines what it means to be a muse—less about admiration, more about artistic embodiment. It’s a fashion partnership that feels fearless and deeply modern.
“This campaign felt like stepping into a dream… Jean Paul Gaultier has always inspired me to be bold.” – Jennie
