- Fendi and Gucci absence: Both opted for February’s mixed-gender shows instead of men’s week.
- Economic strain: Italian menswear sales dropped 3.6% in 2024.
- Focus on creativity: Industry leaders emphasize innovation to drive recovery.
Milan’s Men’s Fashion Week this season operates under a shadow of change, marked by a streamlined schedule and the absence of major brands like Fendi and Gucci. These powerhouses have chosen to showcase mixed collections during the February women’s fashion week.
Emerging designers like Pierre-Louis Mascia are stepping into the spotlight, blending innovation and individuality to navigate the industry’s shifting landscape.
Creativity Leads the Way at Milan Men’s Fashion Week
Economic headwinds present a challenge for the luxury sector, with Italian menswear sales slipping by 3.6% in 2024 after consecutive years of robust recovery post-pandemic. A struggling Chinese market, influenced by real estate instability and weak consumer confidence, has dampened global luxury demand, pushing industry players to rethink their strategies.
The Italian fashion industry faces a steep decline, with turnover dropping 5.3% in 2024 to €95.9 billion. This downturn mirrors global struggles, with geopolitical tensions and rising costs compounding weak consumption in key markets like China. These economic challenges have underscored the importance of creative innovation to reignite interest and spending.
Fashion shows continue to play a pivotal role in engaging audiences, especially through social media. As analyst Luca Solca notes, these events generate conversation and visibility, making them indispensable tools for brands seeking to maintain their influence and desirability.
Carlo Capasa, head of the Italian Fashion Chamber, advocates for investing in creativity as a solution to the industry’s woes. By crafting aspirational collections, brands can inspire consumers and reignite their desire for luxury, even during challenging times.
Milan Men’s Fashion Week serves as a beacon of resilience, showing how innovation and creativity can sustain the luxury industry even in times of economic uncertainty.
“We must continue to create dreams to restart consumption.” – Carlo Capasa
