- The Victoria’s Secret Fashion Show returns on October 15, 2024, after a five-year hiatus due to controversies and declining viewership.
- This year’s show will feature an all-women lineup of performers, including Cher and K-pop star Lisa, alongside iconic models like Tyra Banks and Gigi Hadid.
- The brand aims to reflect modern values of inclusivity and body positivity, shifting from its past image of exclusivity.
The 2024 Victoria’s Secret Fashion Show marks a pivotal moment in the brand’s history, coming back after a five-year break.
The show, which faced declining ratings and controversies, will be held at its flagship store in New York City and broadcast on Amazon Prime Video.
Victoria’s Secret Fashion Show 2024: A New Vision for Inclusivity
In recent years, Victoria’s Secret has undergone significant changes, focusing on diversity and body positivity. The company aims to appeal to a broader audience by featuring models of various shapes, sizes, and backgrounds. With this transformation, the brand seeks to regain its relevance in an industry that increasingly values representation and inclusivity.
The upcoming show is set to feature an impressive lineup of performers, including Cher and the globally recognized K-pop star Lisa, marking a significant shift towards inclusivity. With iconic models like Tyra Banks and Gigi Hadid gracing the runway, the event promises to blend its storied past with a fresh perspective. This all-women lineup of performers reflects a broader trend in the fashion industry towards elevating female voices.
Victoria’s Secret’s strategic move to embrace body positivity and diversity comes at a critical time when societal conversations about beauty standards are evolving. The brand’s commitment to portraying “all women” in their campaigns signals a departure from its past practices, which often emphasized a narrow definition of attractiveness. By integrating more body-positive messaging, Victoria’s Secret hopes to connect with consumers on a deeper level and restore its brand reputation.
As the 2024 show approaches, it will be intriguing to see how Victoria’s Secret navigates this new chapter. The brand’s attempt to reflect modern values of inclusivity and representation will be closely scrutinized, particularly given its controversial history. With the return of the fashion show, Victoria’s Secret aims not only to reclaim its place in the fashion world but also to resonate with a new generation of consumers seeking authenticity and inclusivity.
The Victoria’s Secret Fashion Show’s return is not just about reviving a beloved tradition; it symbolizes a broader commitment to inclusivity and diversity in fashion. As the brand embraces this new vision, its ability to resonate with audiences will depend on its sincerity in championing body positivity and representation.
“Being taken advantage of by someone who is … so depraved is something I’m embarrassed I’m even close to.” – Les Wexner, reflecting on the controversies surrounding the brand.
