Saturday, 5 July 2025
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ADOR CEO Min Hee-jin Accused of Mismanagement and Delays for NewJeans

  • Min Hee-jin accused of delaying NewJeans’ debut and mismanaging the project.
  • Allegations include spending millions on shaman consultations.
  • ADOR threatens legal action, calling the reports false.

Min Hee-jin, CEO of ADOR, faces serious accusations regarding the management of the girl group NewJeans. Reports claim she delayed the group’s debut, mismanaged branding materials, and even spent significant sums on consultations with a shaman.

The controversy stems from a failed debut timeline and alleged internal conflicts with Source Music and HYBE.

ADOR has responded vehemently, labeling the accusations as false and defamatory. They have announced their intention to take legal action against the media outlet Dispatch, which reported the allegations. This development adds a new layer to the ongoing feud between ADOR and HYBE, intensifying scrutiny on the girl group’s management and debut.

The situation escalated with claims that Min Hee-jin spent over ₩40 million KRW on shaman consultations to aid in selecting the group’s members. This financial expenditure, combined with the delays, has sparked intense criticism and scrutiny, questioning the effectiveness of her leadership in the group’s early stages.

In response, ADOR has strongly denied the allegations and announced plans to take legal action against the media outlet Dispatch. The company asserts that the claims are not only false but also defamatory, aiming to clear its name and protect its reputation amidst the ongoing dispute.

https://www.instagram.com/p/C9tTt9pSZj9

The feud between ADOR and HYBE over the management and debut of NewJeans continues to unfold, with legal threats adding a new dimension to the conflict. As the situation develops, the impact on both the company and the girl group remains to be seen.

The allegations against Min Hee-jin have sparked a major legal and public relations battle. As ADOR prepares to defend itself, the future of NewJeans and the ongoing feud with HYBE will be closely watched.

“Min Hee-jin wanted more authority in the group.” This quote highlights the core issue of authority and control that appears to have influenced the controversies surrounding NewJeans’ debut and the management decisions involved.

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