- Zhou Xun appears on Vogue China’s July 2024 covers during the magazine’s transitional period.
- The covers, styled by Vivienne Sun and photographed by Zhong Lin, feature Chanel’s Spring 2024 Haute Couture collection.
- Fashion enthusiasts have mixed reactions, with some criticizing the covers’ execution and styling.
Vogue China is navigating a transitional phase as it releases its July 2024 issue featuring Zhou Xun on the cover. The renowned Chinese actress, a Chanel ambassador, poses in pieces from the Spring 2024 Haute Couture collection, styled by Vogue China’s fashion director, Vivienne Sun, and photographed by Zhong Lin.
Despite the star power of Zhou Xun and the luxury of Chanel, the covers have received a lukewarm response. Some critics on fashion forums have taken issue with various aspects of the covers, from the lighting and composition to the styling choices.
Zhou Xun’s Vogue China Covers Stir Mixed Reactions
Zhou Xun’s return to the cover of Vogue China for July 2024 marks a notable moment during a period of change for the magazine. With no new editor-in-chief announced following Margaret Zhang’s departure, the issue showcases Zhou Xun in Chanel’s Spring 2024 Haute Couture, styled by Vivienne Sun and photographed by Zhong Lin. Zhou Xun, recognized as one of China’s “Four Dan Actresses,” last appeared on the cover just over a year ago.
Fashion enthusiasts have voiced mixed opinions on the new covers. Bertrando3 criticized the covers, suggesting they failed to work on several fronts, from pose to lighting. Crmsn and Druscilla echoed these sentiments, pointing out issues with the styling and overall presentation. Even Vogue28, while acknowledging the potential in the colors and textures, felt the final result fell flat.
The critique has not diminished Zhou Xun’s standing in the fashion world. Her association with Chanel and her consistent presence in major publications underscore her influence and appeal. However, this issue of Vogue China has highlighted the challenges the magazine faces in maintaining its high standards amid leadership changes.
The current transition period at Vogue China puts a spotlight on the magazine’s ability to adapt and innovate. As the search for a new editor-in-chief continues, the July 2024 issue serves as a testament to the ongoing evolution within the publication. The mixed reception of Zhou Xun’s covers may well be a reflection of broader changes within the magazine and the fashion industry at large.
Zhou Xun’s July 2024 Vogue China covers have sparked a wide range of opinions, highlighting both the magazine’s current transitional phase and the critical eye of the fashion community. The response underscores the high expectations for Vogue China as it navigates this period of change.
“None of them work,” Bertrando3 scolded. “The first one is silly, it looks like an outtake. The second one is too busy: the light is way too harsh, the painting and the model doesn’t work together, the pose doesn’t show off the outfit to its best advantage and the makeup doesn’t help. NEXT!”
